I think it’s fair to say my life has been a pretty interesting one. At 20 years old I left my temp job as a gravedigger to play drums for the seminal British punk band U.K. Subs. After 9 years of touring every corner of the globe playing alongside my heroes like Motörhead, Rancid and the Misfits among others, in 2014 I decided to take up photography with the aim of documenting not only my travels, but also the final years of a band whose career has spanned five decades. I already had a solid understanding of tools like Photoshop, Illustrator and (back then) QuarkXpress, having been taught from an early age by my father who had managed design studios for advertising giants Saatchi & Saatchi. And so, with a reduced learning curve, I managed to pick up the basics of photography pretty quickly.
Skip forward a few years and the U.K. Subs were on the verge of releasing their 26th studio album ‘Ziezo’ the final chapter in completing their 40 year mission to release an album for every letter of the alphabet. For this final instalment we left our label and opted to do an independent release via the popular crowdfunding platform Pledge Music. Throughout the pre-launch campaign it was my job to liaise with our project manager, implement social media strategies and produce regular content to promote the record as well as exclusive updates to keep our backers in the loop. The campaign was a success and we made just shy of £80,000 in record sales. I monitored the spikes in sales to see which content had generated the most revenue and it was at this point I realised the true potential of video.
The following summer the U.K. Subs took some time out from touring. I bought a caravan and spent the season living on a skydiving drop zone, jumping out of planes and making a bit of extra money from packing parachutes. On one of the many bad weather days, I was bored and decided to produce a lyric video for another band I was drumming for. It wasn't anything special and actually I had shot and edited the entire thing on my mobile phone using a gimbal I had picked up on a previous trip to America. But the local TV network Notts TV loved it and invited our little unknown band to perform on their live music magazine show purely on the strength of the video. This got me thinking about how I could improve the quality of my work and so I gradually invested in pro cameras, high quality prime lenses, lighting, filters, stabilisers, drones, microphones and a tonne of other accessories. I took courses in Premier Pro and After Effects to improve my workflow and editing skills and in 2019 I finally decided to approach photography and videography as a viable career option.